Normalizing breastfeeding in public is the aim of the Baby- Friendly Council which is looking to expand its reach in communities across the province.
Regional Lactation Consultant with Eastern Health Lisa Roberts says anything that makes women more comfortable breastfeeding is good, not only for babies and moms, but for society as a whole.
She says women in this province tend to be modest and women need to feel comfortable, while the people around them also don’t feel uncomfortable because it’s a normal and natural thing to do.
Tracey English, Regional Nutritionist with Eastern Health says over time it will become more normal for people to see women breastfeeding in public.
She says the rates are improving in Newfoundland and Labrador and the more people seen breastfeeding, the more normal it becomes.
The provincial government is providing $25,000 dollars in funding to the Baby-Friendly Council, a group devoted to promoting breast feeding.
The funding will help the group implement its Space for Everyone toolkit in more communities – meaning it will be making it easier for moms to breastfeed when their babies need it.
The announcement was made yesterday in Happy Valley-Goose Bay.