Four health-related organizations are embarking on a campaign to encourage Newfoundland and Labrador to reduce the amount of sugar they consume.
Sugar touches off a vicious cycle which ends up contributing to obesity, which causes diabetes, high blood pressure and cavities.
The Heart and Stroke Foundation, the Newfoundland and Labrador Medical Association, the Canadian Cancer Society, dentists and hygienists. They say 70 per cent of Newfoundlanders and Labradorians are overweight, and that sugar is one of the main reasons. They say children are the largest consumers of sugary drinks.
The month-long “Count Your Cubes Challenge” starts Monday. People are asked to track the amount of sugar they consume the first week, then reduce it for the next three weeks.
Julie Nicholas of the Heart and Stroke Foundation says a recent study supports the concept of an extra tax on sugary drinks. She says a 20 per cent levy would save 13,000 lives.