Newfoundlanders and Labradorians can rest assured – their beloved Maple Leaf Big Stick Bologna and Vienna Sausages are not being discontinued.
There was some concern that the two products were being phased out in the new year, but sources tell VOCM News that’s not the case, and it’s actually part of a re-brand expected this spring.
The source says the Maple Leaf brand is planning to move away from processed foods to healthier products, removing the Maple Leaf brand from the Big Stick and Vienna Sausages.
— Andrew Hawthorn (@hawthornandrewj) December 3, 2017
Indications are that they will then be known as simply the Big Stick, and Vienna Sausages will be sold under the brand name Newfoundland’s Best Vienna Sausages.
The Big Stick is a huge seller in Newfoundland and Labrador with approximately 60 to 70 percent of all Big Sticks processed being sold in this province.