Our Pleasure has no regrets bringing a Dildo on an adventure to the community of Dildo.

Canada’s Sexual Health Store joined in on the media frenzy last week by visiting Dildo. During the trip, they made stops around the community, photographing the sex toy along the way.

The move has attracted a lot of feedback on social media – some turned off by the move, others completely on-board.

Our Pleasure responded to the comments with a video posted to its Facebook page, reminding Newfoundlanders and Labradorians that they are a locally-owned company that supports the communities they live and work in.

They say these types of conversations put a positive spin on the taboo topic of sex, which is exactly what they had hoped for.