Birdwatching is a popular and growing pastime, and Newfoundland and Labrador is gaining a reputation in North America for attracting some pretty rare bird sightings because of its unique position in the North Atlantic.
Cathy Duke is the CEO of Destination St. John’s and helped organize tonight’s Newfoundland Birding Advocates’ discovery meeting.
Duke indicates that birding holds a great deal of tourism potential. She’s learned about the “tremendous number” of people who will travel to the province year-round to see rare birds and seabirds.
(Eurasian Oystercatcher, photographed by Jared Clarke of Bird on the Rock.)
Duke says social media has helped market to people based on their areas of interest.
That’s not only true of birdwatchers—who make up about 10 per cent of all pleasure travelers—but hikers and foodies as well.
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