The City of St. John’s launched a new campaign today to fill vacancies in its low-end-of-market housing.

The campaign is called “Opening the Right Door Can Change Your Life.” The non-profit housing division has numerous vacancies ready for tenants, particularly in three- and four-bed units.

Currently about 19 per cent of units are vacant. Deputy Mayor and Lead for Affordable Housing, Sheilagh O’Leary says that’s partly due to changing demographics and size of families. She says knowledge that they have availabilities is another big part.

People and families that would benefit the most will be those typically making between $40-50,000 annually, who are in the “housing crunch” between affordability and access.

O’Leary says the goal is to help people live comfortably and well—to not only survive, but to thrive—and these housing units can help people and families do just that.

The campaign, O’Leary says will go on for as long as needed.