Collaboration is key to planning and securing major events in Newfoundland and Labrador.

That’s according to Peter Quinton the promoter behind major music events like the George Street Festival and the Churchill Park Music Festival.

Quinton was among the speakers at the Event Atlantic Summit —a gathering of promoters and event planners from across the region—in St. John’s this week.

Quinton says Newfoundland and Labrador is so isolated from key markets, collaboration is essential.

“I think the more people collaborate and the more they share…and they’re not afraid to share, I think we’ll be more successful overall.”