The business community on the Great Northern Peninsula took a unique approach to boosting revenue at local businesses.

St. Anthony Basin Resources and the local Chamber of Commerce teamed up to launch a holiday passport to residents.

Residents were able to collect stamps for their passports for every $200 they spent at a local business.

The more stamps collected, the more chances people had to win prizes.

Over $6.2 million was spent at local shops following the launch on November 1—nearly $4 million more than the campaign raised in 2022.