The Kids Eat Smart Foundation officially launched its provincial Feed the Kids fundraising campaign at A. P. Low Primary in Labrador west this morning.

The campaign is being sponsored by PAL Airlines.

Executive Director Celina Stoyles says they are experiencing an increase in the number of children availing of their program, and they need more money to deliver the program to 275 schools across the province.

PAL Airlines and Air Borealis will match every donation made between now and March 6th up to a total of $10,000 – kicking off the campaign with a $100,000 contribution.

Donations can be made through Kids Eat Smart online or by calling 709-722-1996.