The Newfoundland and Labrador Liquor Corporation celebrated its 100th anniversary in 2025, and now CEO Bruce Keating says they are focused on their “second century” of serving people in Newfoundland and Labrador.

Keating says they will be focusing on introducing new products, both in terms of alcohol and cannabis, as well as work on some new locations.

A new NLC store recently opened in the Churchill Square area of St. John’s, and Keating hints that more plans are in the works.

He says there are more developments that they are working on. While he isn’t ready to reveal specifics yet, he says they will be making changes to stores and store locations heading into the future.