The tight federal election race is being reflected in what appears to be turning into a particularly nasty ad campaign.
A growing number of ads showing up in social media feeds and on traditional media are focused on questioning the capabilities of opposing leaders, rather than the attributes of the party leader behind them. There was a time when negative political ad campaigns were limited to our neighbours to the south, but those days appear to be well behind us.
The latest Abacus Data poll shows Liberals neck and neck with the Conservatives showing a modest lead with 35 per cent support over the Liberals 33 per cent support.
The NDP have 15 per cent support, the Green Party sits at 10 per cent, 4 per cent support the Bloc Quebecois (though 17 per cent support in Quebec) and the People’s Party holds 3 per cent public support.
The online poll involving 2,000 Canadians 18 and over was conducted between September 6 and 10. The margin of error for a comparable probability-based random sample of the same size is plus or minus 2.2 per cent, 19 times out of 20.
