As of last week, the provincial government had collected some $11 million in revenue from the sugar-sweetened beverage tax in just one year—but whether or not it’s resulted in reduced consumption remains to be seen.

The unpopular levy was introduced on September 1, 2022.

The province says the revenue will be used to help fund programs like the continuous glucose monitoring pilot, the physical activity tax credit, and a variety of healthy living initiatives like the pre-natal infant nutrition supplement and school breakfast and lunch programs.

The revenue will also be used to support recreation, athletic and sport development.

As for whether or not the new tax has resulted in changes in consumption, the province says it gathered information from residents before the tax was launched and it plans to conduct a post-implementation survey for comparison.