The Newfoundland Labrador Liquor Corporation has announced the results of its 12 Days of Giving campaign.

The NLC raised over $77,000 for the Community Food Sharing Association as the campaign draws to a close.

The total was announced today in front of a crowd of company officials, store managers and distributors partnering with the organization.

The campaign marks the first of its kind for the NLC, who hope to make the fundraiser a staple of its community engagement.

Tina Bishop, General Manager of the Community Food Sharing Association, says the donation will go a long way in keeping people fed this holiday season.

Her voice cracking with emotion, she says it’s been a tough year with donations down and the need up, but this donation will allow them to help those that need it most.