The province’s tourism minister has asked home-sharing platform Vrbo to discontinue an advertisement that features a popular NL folk song.

The commercial, which aired during the Super Bowl, showed footage of poor accommodations and farm animals set to the song I’se the B’y.

The ad did not mention or show any scenes from this province, but drew the ire of many people on social media who called it disrespectful

Minister Steve Crocker says he’s contacted Vrbo and asked them to remove the commercial from both television and YouTube.

A spokesperson for the company says their ad was intended to mock their competition and was not targeted at anyone in this province.