The chief marketing officer for the Quebec Maritimes Junior Hockey League is scouting the landscape in St. John’s this weekend as Newfoundland prepares to re-enter the league, absorbing the franchise currently playing out of Bathurst, N.B.

Karl Jahnke told business leaders and others over breakfast at the St. John’s Convention Centre Friday morning that the product is an exciting one, and that he could feel the local buzz in the air.

While the new name and logo for the team has yet to be revealed, some 1,100 season tickets have been sold already, an encouraging sign, says Jahnke.

Newfoundland will be the fifth team in the league from Atlantic Canada, and Jahnke says they will play within that network more frequently than against teams from Quebec.

He says the league did not have to do any significant reshaping to welcome Newfoundland back to the fold.

The Fog Devils lasted only a few years before leaving town.

Jahnke says there were some challenges with travel but insists those issues have been worked out and he expects the team will be a success.