If you didn’t know that the Lion King was opening in theatres tomorrow, you’d certainly know it if you were strolling the downtown today.
Ads have been showing up on sidewalks throughout the downtown, reminding people about the new Disney feature film.
The City of St. John’s says it is not aware of the sidewalk ads and didn’t sanction them.
Downtown St. John’s, meanwhile, suspects it’s a case of guerrilla marketing, as the ads are also showing up on sidewalks in Halifax today.