St. John’s Pride has joined a new partnership with a local brewery in what is being described as the organization’s biggest corporate sponsorship to-date.
Quidi Vidi Brewery is rebranding its Day Boil IPA to Gay Boil as part of a limited run that will be available in early July.
Fifty cents from the sale of each 473 ml can will go to St. John’s Pride for educational events, up to a total of $10,000.
St. John’s Pride says that makes it their largest private sponsorship to-date, and they’re looking forward to more opportunities in the future.
Like a lot of community celebrations, COVID-19 has forced changes to local Pride events and activities this summer.