An unusually-shaped iceberg in Harbour Grace is attracting widespread international attention for its resemblance to a specific part of the human anatomy.

The massive iceberg actually has three towering pinnacles, but it was drone footage captured from a particular angle and shared to social media that sparked all the attention due to the remarkable shape of one of the towers.

That resulted in the glacial remnant being tagged with the moniker “Dicky Berg” resulting in countless memes, and at least one ad.

Quidi Vidi Brewery was quick to play on the iceberg’s attention with a series of pictures of icebergs with the slogan ” We make our beer from pure iceberg water” with the so-called “Dicky Berg” front and centre with the words “Not you.”