Seeing the name Mary Brown in lights is a familiar sight across the province, but soon, it will be on a much larger scale.

Mary Brown’s Chicken has assumed naming rights to the former Mile One Centre in St. John’s. The venue is being rebranded as the Mary Brown’s Centre with a 45-foot sign across the front of the building in the works.

Mary Brown’s will also be a sponsorship partner to the local sport teams that play at the venue.

The brand was founded in St. John’s in 1969 and features its colourful row houses inside locations across Canada as a tribute.

Greg Roberts, CEO of the company, says having their name on a facility that brings world-class talent, sports, and entertainment to Newfoundlanders is a pleasure.

They have 200 stores nationally and continue to grow.

Mary Brown’s officially begins the rebrand of the Mary Brown’s Centre on November 5. Plans to open chicken express location in the Mary Brown’s Centre will be included.