Hockey NL is setting the record straight after a fake AI-generated story alleging “damaging information” against one of its coaches started circulating on social media.

In a post to its Facebook page, Hockey NL says allegations circulating about one of its head coaches are “false and without foundation” and the coach involved has decided to take time away from the team to focus on her personal health and well-being.

Hockey NL says “it is particularly troubling” and “unacceptable” that technology was used to “create and circulate false information intended to damage an individual’s reputation.”

It is asking the hockey community to respect the coach’s privacy and to refrain from sharing or repeating false allegations. Hockey NL is asking people to “consider the very real impact that such actions can have on” a person and their family.

The governing body of hockey is encouraging anyone who may be able to assist in identifying the person or persons responsible to give them a call at 709-489-5512.