What does it take to make a small local agency one of the top award winners across the country? According to Catherine Kelly of Target Marketing, a large part of it is understanding who you are and where you’re from.
Target Marketing was recently named ‘Small Agency of the Year’ by Strategy Magazine. It’s the first year for the small agency category, and according to Catherine Kelly of Target Marketing, it’s no surprise that a local company claimed the title.
Blood. Sweat. And confetti. Lots of confetti. Tonight, we took home the Gold for @StrategyOnline Magazine’s Small Agency of the Year! And we couldn’t be more proud. Congrats to all of the winners. pic.twitter.com/yNTPIkY3ie
— Target (@TargetNL) October 31, 2019
She says as Newfoundlanders and Labradorians, they come from one of the most creative spots in the country. That, along with the hard work the team puts in, it makes sense that they would be recognized for the power behind their small team.
The company is no stranger to accolades.
They recently took home 34 awards in the 2019 ICE Awards—including claiming ‘Best in Show’ for the third year in a row. They were also recently named one of the top 15 marketing agencies in the country by Strategy Magazine.
(Photo courtesy Target Marketing.)
While she wouldn’t give away any company secrets, Kelly says one of their advantages comes from the fact they’re a small company.
She says as a small agency, they are able to inject a lot of humanity into their presentation.
Whether their work is shown with a humourous twist or through a serious eye, she says they talk to real people. As such, she says there’s a lot of humanity in the work they do.
Target Marketing is also behind a number of much-loved marketing campaigns for tourism in Newfoundland and Labrador.
Whether viewed on television, online, or on airplane monitors, the ads have been recognized by many for their heartfelt look at the imagery of this province.
Kelly says, “We are true to who we are.” Their goal was not to present Newfoundland and Labrador like a theme park. Rather, Kelly says it’s about appealing to “real travelers looking for real experiences.”
She says it’s very experiential, and they’re not trying to be something they’re not. Kelly says storytelling, which is a large focus in some of their tourism ads, is part of the cultural tapestry that makes up this province.
