Nearly 75 per cent of Canadians have noticed smaller portions at the grocery store in recent months, a practice known as shrinkflation — when a food product’s size is reduced while the price stays the same.

That’s according to a new survey by Narrative Research. They say three quarters of those asked have noticed they’re getting less bang for their buck.

It’s changed shopping habits for some who have noticed the smaller portions, with almost half of those consumers choosing to purchase the product from another brand.

Those surveyed feel food producers are not being transparent enough in disclosing the size of their product, with almost 70 per cent saying any change to product size should be clearly marked on the packaging.

Just 20 per cent believe it’s the customer’s responsibility to recognize a change in quantity.

Less than half of those asked believe legislation should be brought in by government to bring awareness to shrinkflation.