While a majority of Atlantic Canadians say they are trying to support Canadian, labelling of products may not always be clear to consumers.

The provincial government unveiled a buy local campaign earlier this month, highlighting NL products.

The Nova Scotia government also announced a $300,000 pilot to help residents there buy local, allowing businesses to apply for a 70 per cent rebate for expenses they incur when adding a Nova Scotia Loyal logo to products.

Meanwhile, a new poll shows that many Canadians asked are somewhat confused about labelling on products.

The Narrative Research survey shows that while 75 per cent of those asked said they understand the terms Made in Canada versus Product of Canada, the results show that doesn’t appear to be the case.

The survey also shows that 37 per cent of those asked would prefer to buy a product that says Made in Canada while only a quarter, or 23 per cent, would choose one that says Product of Canada.

Products labelled as Product of Canada must include at least 98 per cent of the total direct costs of producing the item in Canada, while Made in Canada requires only 51 per cent.

Once the definitions were made clear, most respondents said they preferred products that are labelled Product of Canada.