Dominion stores across the province are sporting a new look under the superstore logo.
A blue logo with a red maple leaf replaces the previous logo to align with the Loblaws Superstore branding across the country
Jonathan Caroll, senior VP of operations for Atlantic Canadian Superstore, says the slight rebrand allows them to grow the Superstore chain and bring a fresh look to stores across Newfoundland.
He says the new signage and phrasing posted inside stores is being used to make shopping easier.