The last 24 hours have been busy ones at NLC outlets across the province as staff, once again, remove American products from their shelves and box them up.

That includes iconic brands like Jack Daniels and Jim Beam, and a range of California wines.

Newfoundland Liquor Commission CEO Bruce Keating says while the products represent a smaller percentage of their overall sales, it’s not insignificant.

He says American products make up about 8 to 9 per cent of their overall sales – or roughly $26 million a year. “It’s not 30 or 40 per cent, you know, it’s a smaller percentage, but still, not insignificant.”